Remember back in 2001 when the then Director-General of the BBC, Greg Dyke, described the corporation as being “hideously white”? Well, it still seems to suffer from that characteristic with Radio 4 now seeking to address criticisms that it it “too white”. Evidently the race hustlers get listened to by the BBC – an organisation which already seems massively unrepresentative of the UK population in terms of the ethnicity of presenters and material.
Managers at the station are preparing to introduce a range of measures to address the lack of black and Asian listeners. These include commissioning more material with a distinctly ethnic angle, such as a documentary on patois that will be broadcast next month.