The BBC has a curious relationship with advertising. A B-BBC reader shares this with us (names redacted as requested). Comments?
“Hi XXX
Good to speak to you earlier,
To summarise 4Media own a news body called (http://newsdatanetwork.co.uk/)who provide editorial content to BBC and commercial radio stations. We have had a number of requests from presenters and program controllers for content around the frighteningly deep cuts to the education system effecting the middleclass households, & private top up tuition as a good way of counteracting the effect. (My emphasis, DV)
As we are organizing the features for the BBC and commercial stations in means we can position a relevant brand at the centre of the features. In essence it enables us to put forward a spokesperson from XXXX to be part of the features and discuss the issue from your perspective & the benefits of taking up XXXX with you. It is a good opportunity to promote the XXXX service, without having to pay the typical 10’s of thousands of pounds in advertising costs.
The radio interviews take place from one central location, (our studio in our building just of Regent Street) meaning your spokesperson with have the opportunity to reach all the BBC and commercial radio stations all across the UK – and all in the space of one morning. The typical audience reach for say 10 interviews is around 2.5 million and the interviews themselves are usually 8-12 minutes long, giving you the opportunity to get your key messages across in a subtle, editorial way. The only cost associated is for our work arranging the features, this equates to around £150 per radio station we secure coverage on.
We work to a capped budget with you & if we excide the amount of interviews (this happens a lot) They are free at no extra charge.
Here’s a link to some of our work
http://www.4mediarelations.co.uk/whatwedo.asp
Please do keep us in mind if you have any marketing or messages you want to get out there.
We have a constant flow & demand for content so we may be able to tailor something else to you.
Kind Regards