Watching the BBC’s coverage of the Conservative Conference
, they’ve introduced a new innovation from the world of focus groups – a so-called Perceptions Panel, whereby viewers dial a freephone number and use their telephone keypads to express satisfaction or dissatisfaction throughout each of the speeches by the various leadership contenders. I can’t help but wonder why this interesting innovation has been held back until now though – wouldn’t it have been just as interesting to use it … Continue reading