Today’s Sunday Times also reports an undercover investigation
of BBC programme makers, revealing that: COMPANIES are paying fees of up to £40,000 to advertise their products covertly on BBC programmes, often in breach of the corporation’s rules. At least 50 cases have been identified where top brands have bought favourable exposure on BBC television by paying specialist agents. The article goes on to point out that: The licence fee payer is the loser from the multi-million-pound trade. By … Continue reading