You’re a Justice Minister in one of the most violent countries in the developed world. The prisons are full AND the budgets are tight, so you need to start sending fewer people down. But your stupid voters, brainwashed by the punitive tabloids, won’t like it one little bit. Telling them they’re stupid is bad PR. How can you spin it to avoid “Thugs free to walk streets” headlines ?
You need to find a company who can market it to the stupid voters as “cutting reoffending rates”. But where can such a company be found ?
“There’s a firm at Pacific Quay in Glasgow who’ll do it for free!”