‘Journalism in the age of mobile and social media’ gives insight into the current culture of reporting by Nic Newman, a digital strategist and founding member of the BBC News website.
Newman tells us that there is a ‘dreadful state of affairs’ in news broadcasting now that social media has burst upon the scene and normal people can shape and share their own narratives.
Amusingly he also says that news is increasingly celebrity obsessed and ‘many of my journalistic heroes sound increasingly shrill and out of touch’…..at which point he puts up this slide…….
Ouch!
Here’s the video……
http://www.youtube.com/watch?v=xDgLY8s3UHI
Newman tells us that the growth of social media drives how people use news and therefore how it is made.
If news isn’t shared, he says, it has no value and people only share simplistic stories that do not need interpretation or analysis…..however very long, indepth reports do get picked up and read…it is the medium sized articles that are ignored…all too often those provided by the BBC:
“Too much reporting is 700-word articles that everyone else has got,” Delaney [from Buzzfeed] said. He explained that the site either published articles of less than 500 words, or else more in-depth and analytical features of around 1,200 words.

‘As you can see, much of what Delaney says about the ‘middle zone’ of 500 to 800 words makes sense. The BBC seemed to be the one publisher whose articles were consistently in this range. These were almost all news stories rather than features, analysis or commentary.’
The BBC is not providing the context, analysis and nuance for its news…and so not really providing the news if it cannot be interpreted by the reader in the fullest sense….they are especially guilty of this on radio bulletins.
Of course much of the time that suits the BBC as to provide such context would undermine the narrative….as with Thatcher and mine closures…..let’s not mention that the NUM called Labour’s pit closure policy disastrous…it ‘decimated the industry’ with ‘madhouse economics’.
And so on for many other subjects that the BBC try to use to bash the Tories with.
However the BBC is storming Twitter:
BuzzFeed and BBC revealed as February’s most-shared news sites on Facebook and Twitter
On Twitter the BBC has the highest number of shares, with just under 25 million in February.
“There are different motivations for sharing and different relationships. Twitter is public, there are professional relationships mixed with personal ones there and those dynamics create a different type of sharing atmosphere and I think without Twitter you’d lose a lot of the fast reaction to news stories.”
140 characters on Twitter…..might be worrying if that that is where people get their news from and don’t bother to read any further….very open to abuse or misinterpretation…….ie…news from Gaza….frequently twisted by BBC journo’s bias….but of course the Tweets go around the world and become fact and stay ‘fact’ as any complaints and corrections get no where near the same coverage.
As noted here by ‘Is the BBC biased’ it took over two years to get a final decision on a complaint about BBC coverage of the Middle East.
The story though is already history and has become part of the legend, the narrative of the Middle East….a fact that will keep being brought up by internet searches ad infinitum.
The BBC knows this happens….hence its knowingly inaccurate report by Chris Cook on Newsnight that told us the Government was ‘suppressing a report on immigration that was incendiary and undermined its case for immigration control’.
Trouble was that was complete nonsense…the government wasn’t suppressing anything….and the report said nothing new that hadn’t already been published in 2012.
However the story was splashed across the headlines and went ‘viral’….it is now established fact that the government suppressed an incendiary report and that immigration is beneficial to us all.
The BBC’s job is done….they lied, they knew they lied, but it doesn’t matter because once the lie gets out there is no way to recall it.
When the legend becomes fact print the legend.
This is the full report from Newman on-line:
JOURNALISM MEDIA AND TECHNOLOGY PREDICTIONS 2014




