‘She wanted to tear up the rule book’
writes Anthony Reuben, a BBC Views Online Business Reporter, of the recently deceased Dame Anita Roddick, founder of the Body Shop, including this wonderfully astute observation: The very idea of a commercially run business being set up to benefit anyone other than shareholders was a new one. And I thought that any commercially run business sets out to benefit its customers through the provision of goods and services freely purchased. … Continue reading