Nudge Nudge, Wink Wink, Say No More
Amused to hear the Today programme bring us a story about the government’s Ministry of Nudge… 0835 Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’ us into making better decisions. We speak to him this morning. Only to be followed by the BBC’s own masterclass in nudging us … Continue reading