After much skirmishing Tony Hall has finally fired the opening salvo in the Charter Wars and set out his initial gameplan for the BBC march to victory.
It is a gameplan with imperial ambitions. Less is definitely more in Tony Hall’s world it seems. That world is to be seen by more and more people but filtered more and more through the BBC lens…if Hall has his way. This is a huge, ambitious power grab to make the BBC the king maker, the interpreter of world events that everyone turns to whether they realise it or not as the BBC feeds its news into other ‘independent’ outlets and controls how that news is interpreted and perceived.
However we must remember that ‘this is not an expansionist BBC.’ And Russian troops are not in the Ukraine.
Let’s look at some of the detail……
He tells us, as usual, that we all love the BBC..
The BBC has a very simple purpose. We’re here to make great programmes and services. That’s why people love the BBC. That’s why they enjoy it. That’s why they trust it. That’s why they value it.
The BBC makes great programmes…that’s why he says…they enjoy it…they love it….they trust it…they value it.
Just one thing missing from that of course….here’s how the sentence ended….’That’s what they pay us to do.’
If Hall really was so sure that the people loved the BBC, trusted and enjoyed it, he would have said ‘That’s why they pay us to do it’ Of course he couldn’t say that because the audience doesn’t have the choice as to whether they can make that ultimate signal of approval by paying hard cash for something.
When Hall puts his confidence in his own genius to the test and starts to ask how many people will pay for this service, and how much, we might start to believe him.
And let’s also start with a bit of truth…Hall claims that ‘The iPlayer helped create a market, and others followed with successful players of their own.’
Really? YouTube went live in 2005….Channel 4’s 4OD in 2006:
16 Nov 2006 News Releases
Channel 4 today announces the launch of 4oD, its own-brand video-on-demand service, making it the first UK broadcaster to make all its home-grown programming available on an on demand basis.
The iPlayer? 2007…
Dec 27th 2007, 00:00
Christmas Day saw the official launch of the BBC’s much anticipated online iPlayer, with television adverts pushing the playback service to viewers.
Hall is trying to create the idea that the BBC is at the centre of creativity and the new digital world…clearly they are in fact behind the curve on this not leading from the front. Sky, and Alan Sugar, were the pioneers of innovative digital technology not the BBC….the BBC which spent £100 million on a digital management system that never got off the ground….Youtube cost a couple of million to start up….where did the BBC go so wrong?
Hilariously Hall says…‘We intend to put our technology and digital capabilities at the service of our partners and the wider industry – bringing us closer together for the good of the country – to deliver the very best to audiences.’ I’m sure they are all very grateful…but going backwards probably isn’t in their own gameplans.
Onto the meat of the speech and we get to Hall’s over-inflated, high flown bombast that pumps out the self-adoring flattery of the BBC…he tells us that the essence of the BBC is “excellence without arrogance” and then goes on to say that not only does he want the BBC to be ‘a BBC that is a creative powerhouse for the whole of the United Kingdom’ but that it already is that powerhouse….’We are the cornerstone of one of the most successful media industries of the world.’ No bloated self-regard and arrogance there then.
Many might quibble with his claim as there are many more broadcasters and creative movers and shakers out there….and essentially the BBC is in its position purely because it is in its position…it is too big to fail…and as Stalin said ‘Quantity has a quality all of its own’. The BBC maybe a big player in the media industry but that is only because of its unique, abundant and risk free funding rather than any other innate talent or quality that only the BBC possesses….it has relatively vast amounts of money, it spends it, therefore it dominates…possibly an argument against the license fee rather than for it, especially when you consider how the BBC uses that power to disseminate highly political messages within its programmes which kind of makes a mockery of Halls ‘watchwords’….‘Creative freedom. Universal reach. Trust and consent. These are the watchwords of the BBC.’
What of that freedom to be as creative as they like?….
We want the BBC in the next decade to be a magnet for creativity – the place people come to make brilliant programmes, programmes of distinction. For producers, directors, writers, artists to have the creative freedom to do things they would find it harder to do elsewhere.
And, by the way, that isn’t just coming from me. It’s what Peter Kosminsky, who directed Wolf Hall for us, Hugo Blick, and other extraordinarily gifted people – it’s what they tell me.
That’ll be the BBC that carefully ‘manages’ what can be said about climate change, which even now is ‘managing’ how we are meant to perceive the immigration crisis…how many times have you heard a BBC presenter ask ‘Have you changed your mind yet on how we should treat refugees?’? Clearly we are supposed to listen and learn……as I type Craig at Is the BBC Biased? (Hell yes!) brings us this from Mark Easton…
Our conscience has been pricked, our hearts have been softened. The tragic image of little Alan Kurdi lying dead on Europe’s shoreline has, we are told, awakened Britain’s generous nature….But I’m afraid I don’t believe it.
No, ‘fraid not Mark.
This is the BBC which refuses to publish the truth about Islam and has censored its own programmes to hide uncomfortable truths…for example about the causes of radicalisation…the BBC’s preferred cause being Western foreign policy…when the truth came out that it was due to the increasing identification with Islam by young Muslims the BBC suddenly shelved the film that they had commissioned in search of the answer…an answer they didn’t want to find.
And as for Hugo Blick…the man who brought us ‘The Honourable Woman’…a highly, highly politicised anti-Israeli, pro-Palestinian tract that wasn’t even particularly good TV. Freedom to be creative? God help us.
What else? Oh yes…
Our aim, as we set out in the paper we’re publishing today, is to create a BBC that is more distinctive than ever – and clearly distinguishable from the market.
That’ll be Strictly, Doctors, The Voice and a few historical bodice rippers. Very distinguished.
Then we have….
The BBC’s mission was set nearly a century ago by its founding father, Lord Reith. It was to inform, to educate and to entertain. That mission is as pertinent today as it was then. And as necessary in the future as it is now.
The BBC doesn’t ‘educate’ and ‘inform’…it provides us with very subjective material that provides a very one-sided view of the world….as with immigration.
Which brings us onto this…Trust….
The internet strengthens the case for the BBC and its enduring role in serving the public.
In the internet era, it is easier to find information but harder to know whether to trust it. In the internet age our mission is simple: great British programmes and a trusted guide for every one of us.
‘Trust’ the BBC? You are kidding.
However if you do trust the BBC you can provide them with all your personal data that enables them to personalise its service to you…
Mobile also provides the best opportunity to deliver a more personalised news service and to inform audiences in new ways – the relevant data, context and information that everyone needs, delivered to suit their requirements.
A bespoke BBC News, made to measure for you, wherever you are.
Big Brother is watching and taking notes of everything you do.
Then there are those imperial ambitions…to take on the world….curiously India is counted as amongst those nations in need of the BBC’s help in democratising itself…alongside those other paragons of virtue…Russia and the Middle Eastern states….just another example of the BBC’s anti-Hindu stance that is all too apparent at the moment?…
It’ll also be the backbone of our global news operation helping us to reach 500m people, building on the unique power and brand of the World Service – one of our country’s greatest assets abroad.
This is a service we want to strengthen and expand through new proposals we are also publishing today. My own strong view is that this is one area where this country’s voice could be much stronger – especially in the Middle East, India and Russia and the states that used to make up the Soviet Union.
And then there is the local news…Janet Daley isn’t impressed and nor are local newsmen…here’s Hall blowing smoke up their backsides….
Local democracy really interests me. I’ve seen for myself how important our local radio stations are, and I’m really proud of the way they serve their communities. But I now want us to go further.
So, in future, The BBC would set aside licence fee funding to invest in a service that reports on Councils, courts and public services. And we would make available our regional video and local audio for immediate use on the internet services of local and regional news organisations.
In my view, that’s good for audiences, good for the industry but we look forward to hearing the views of others.
So having the BBC provide independent news outlets with news is good for democracy? It sounds more like something Stalin would have been overjoyed about as the local press seem to suggest:
The BBC’s plans for “a network of 100 public service reporters across the country” did not find favour with the Scottish Newspaper Society, who labelled the proposal “a Trojan horse which will undermine long-established publications and destroy local news agencies”.
“Instead of helping local news publishers, it would make the BBC even more powerful and would further concentrate coverage of news in the hands of the state-funded broadcaster,” said its director John McLellan.
“Under the guise of being helpful, the BBC would end up replacing independent local news services,” he told Radio 4’s The World at One, calling the plan “a further expansion of the BBC’s encroachment”.
The BBC disagrees…
This accusation was rejected by James Purnell, the BBC’s director of strategy, who told the same programme it was “very much not the goal” for the BBC to “take over all local journalism”.
Then we get onto another brick in the Berlin Wall that the BBC seems to want to build to annex off the media world as its own little kingdom…the ‘Ideas Service’…..a ‘gift to the world’….like Communism no doubt……
In the 20th century, Britain created the World Service, a democratic gift to the world. In this century, building on the wealth of British knowledge and culture, we want to offer another gift: the Ideas Service.
It is a core part of our vision for an Open BBC.
The Ideas Service will be a platform for the ideas that matter and for the people who want to explore them. An open online platform.
The Service will host the best content from the BBC but also from some of our country’s leading cultural institutions: from the British Museum to the Royal Shakespeare Company, from the Edinburgh Festivals to the Liverpool Biennial, from this amazing institution – the Science Museum – to the University of Manchester.
Our new, Open BBC will act as a curator bringing the best from Britain’s great cultural institutions and thinkers to everyone. Britain has some of the greatest cultural forces in the world. We want to join with them, working alongside them, to make Britain the greatest cultural force in the world.
So the BBC will be the ‘curator’ of these ‘ideas’?…it will file, manage, analyse and interpret and then disseminate….everything once again filtered through the BBC lens. No area of life is to be free from the BBC thought police it seems.
As Hall admits…others may bring you the news but the BBC will help you to ‘understand’ it….all coloured by its own particular and very prejudiced way of thinking.
We are extremely ambitious for this new service.
Where Google’s mission is to organise the world’s information, ours, in a smaller way, would be to understand it.
It’s a brave new world out there.
And there’s more of this to come…
Today’s paper is the first in a series of four key moments. The second paper, which will be published at the Royal Television Society conference later this month, sets out our proposals on the future of BBC production and Worldwide. The third, which will be published in early October, will be the BBC’s direct response to the Government’s questions set out in their Green Paper. The fourth moment, later in the year, will set out the BBC’s money saving proposals.