I also found this aspect of Olympic coverage yesterday a bit perplexing and a B-BBC reader picks up on it..
“The BBC are ridiculously excited about the fifteen year old ethnic Lithuanian immigrant who won a gold. Not only did they go on about her for about three hours yesterday, but Derbyshire has been banging on about her today as well, and claimed people consider her ‘one of ours’. Really? Or do you mean just beeboids? Even though she has lived here for several years using British facilities to train, has a British coach and her dad has been given a job here, she competes for Lithuania because she is “extremely” proud to be Lithuanian! Shame beeboids aren’t equally proud to be British.”