Carbon Footprints and Dr Joe Smith’s Fingerprints
‘The media are indispensable to any attempt to answer a key challenge, that is, what might it mean for people to hear about and discuss climate in such a way that they decide to behave “dutifully”? ‘ ‘The process of designing a mass media programme or campaign begins with a ‘messaging workshop’, where the results of formative research are analysed to produce a ‘messaging brief’. The brief describes which … Continue reading